BRICs and Beyond: Lessons on Emerging Markets

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BRICs and Beyond: Lessons on Emerging Markets
Author: Stephanie Jones
Publisher: Wiley
Publication Year: 2012
Edition: 1st Edition, Kindle Edition

Type: International Business / Executive & MBA Textbook

About this Book

BRICs and Beyond is an international business textbook aimed at executive and MBA students, designed to provide insights on doing business in emerging markets, particularly the BRICS nations (Brazil, Russia, India, China, South Africa). Unlike traditional business textbooks, which focus mainly on Western multinational examples, this book draws on extensive consulting experience and global executive teaching to provide real-world, emerging market-focused case studies.

The book addresses both risks and opportunities in emerging markets, emphasizing that political, cultural, and institutional contexts can differ significantly from Western settings. Key challenges include country-specific risks, governance and ethical considerations, cross-cultural management, and navigating local business practices. At the same time, emerging markets offer unique opportunities for marketing, entrepreneurship, innovation, and strategic alliances.

Stephanie Jones provides practical lessons for global business leaders, emphasizing collaboration between Western and emerging market firms, strategic adaptation, and innovation. The book also integrates contemporary case studies from multiple emerging markets, offering actionable insights for executives, policymakers, and students preparing to operate in a rapidly changing global economy.

Overall, this book is a comprehensive guide for understanding the complexities of emerging markets, highlighting both the potential rewards and pitfalls of doing business in the BRICS and beyond.

Table of Contents

Introduction

Doing Business in Emerging Markets—Risks, Opportunities and Practice

Part I: Risks

Country Risk: Politics and Business in Emerging Markets
Corporate Social Responsibility: Transparency, Ethics and Governance in Emerging Markets
Business Culture: Cross-Cultural Management and People in Emerging Markets

Part II: Opportunities

Marketing: Implementing Marketing Ideas into and from Emerging Markets
Entrepreneurship and Innovation: Technology, Innovation and New Business Ventures in Emerging Markets

Part III: Practice

Strategy and Operations: Changing Business Strategies and Operations in Emerging Markets
Strategic Alliances: Western Business and Emerging Market Business—Working Together
Lessons for Global Business: What We Can Learn from the BRICS and Beyond

Additional Sections