Building a Future with BRICs: The Next Decade for Offshoring

Building a Future with BRICs: The Next Decade for Offshoring
Editor: Mark Kobayashi-Hillary
First Published: 2008
Publisher: Springer
 

This book offers a detailed examination of the BRICs—Brazil, Russia, India, and China—and their rapidly growing influence on the global offshoring and information technology services sector. Building on the landmark 2003 Goldman Sachs report predicting the economic rise of these nations, the volume situates the technological and service-related transformations as central to understanding their potential to reshape international business in the 21st century. Through contributions from top CEOs and industry leaders, the book highlights strategic insights, practical experiences, and forward-looking perspectives on offshoring, outsourcing, and global service integration.

Each regional section focuses on the unique dynamics of the respective country. Brazilian contributors discuss strategies for global expansion and value creation in IT services. Russian leaders explore the integration of outsourcing as a strategic business model and examine promising Eastern European markets. Indian chapters emphasize the nation’s emergence as a BPO hub and showcase leadership in technology-enabled services, highlighting entrepreneurial contributions alongside government support. Chinese perspectives explore the country’s rise as an offshoring leader and the shifting competitive landscape within global IT services.

The volume blends executive commentary with practical analysis, emphasizing the interplay between local entrepreneurial initiatives and globalisation pressures. It provides a nuanced view of competition, collaboration, and strategic positioning across the BRICs, illustrating how these nations both compete and cooperate in a rapidly globalising economy. The book’s conclusion synthesizes the lessons from each region, offering insights into the strategic priorities likely to shape the next decade of offshoring and technology-enabled services.

The book demonstrates that while the BRICs differ in economic structure, governance, and technological capacity, all share opportunities for global service leadership driven by innovation and entrepreneurship. Its focus on executive perspectives provides a rare, board-level view of offshoring strategies, making it an invaluable resource for scholars, policymakers, and business leaders examining global IT service trends and the implications of BRICs’ economic rise.

Contents:
Introduction – Mark Kobayashi-Hillary

Brazil

• An IT Giant Goes Global – Dalton Luz
• Driving Value Up – Thiago Turchetti Maia

Russia

• Reflecting on the Future to Understand the Present – Arkadiy Dobkin
• Outsourcing as a Strategic Business Model for “Futurised” Organizations – Dmitry Loschinin
• Eastern Europe as Most Promising Market – Alexander Egorov
• Dreaming with BRICs – Dmitry Ponomarev

India

• Globalisation — There Is Much to Gain – Shiv Nadar
• Sourcing Without Borders — Sourcing in a Flattening World – Nandan M. Nilekani
• The World’s BPO Hub – Ananda Mukerji
• Indian Offshoring — Building Sustainable Excellence – Rajendra S. Pawar

China

• China — An Offshoring Leader? – Remi D. Vespa
• The Second Shift to China – Jiren Liu

Conclusion

Conclusion – Mark Kobayashi-Hillary